Over the years, the automotive industry has developed a linguistic code that can tell more than the mechanical efficiency and road performance of its products: elegance, style, linearity, reliability and comfort. These are major values, which car manufacturers have made their own in order to communicate effectively with the public, in an attempt to sell a sensory experience enriched with status symbols with which they can recognise themselves.
Thus, dealerships have increasingly converted into design showrooms, with lighting, furniture and surfaces carefully chosen to maximise the value of the vehicles on display and to win the hearts of every prospect customer. Caesar puts all the quality of its porcelain stoneware collections at the service of these commercial spaces, bringing to the field a high-class culture of the material and a Made-in-Italy imprint that has been synonymous with quality and efficiency for over thirty years.
And it is in this context that the company from Fiorano Modenese has completed one of its most recent works: the flooring project for the new Auto Nymo Bil dealership, a newly built showroom located in the city of Bodø, north of Norway.
The supply saw the installation of Join, a collection of porcelain stoneware that mixes the modernity of concrete and the elegance of resin in a single product, soft in its surfaces and versatile in its use. It features technical characteristics that make it ideal for both floors and walls, both indoors and outdoors.
Tactility and structure also run through the ten different colours, offered in seven sizes and three thicknesses: from enveloping shades of grey, sliding towards ethereal white and all-encompassing black, including three colour accents. For this project, the colour choice fell on Levity, in the 60x120 cm size, a heterogeneous shade of light grey capable of softening light reflections thanks to its soft surface. Levity enhances the colours of the cars on display, while conveying a pleasant feeling of comfort and cleanliness to the surrounding environment.
